The Ingenio translated: 

Wit, Ingenuity, Creativity, Cleverness, and Innovation 

The Ingenio defined:

The ability to imagine or create things intelligently by combining knowledge, skill, and all available resources

The Ingenio's origins: 

Ingenio, in one capacity, refers to the kind of factory where sugar cane –Cuba's top export and most popular product – was produced. 

After the emancipation of slavery between 1880 and 1886, the planters class in Cuba underwent a massive transformation. Accordingly, successful mill owners modernized their facilities, increased their cane-processing capabilities, and became planter-industrialists, creating “ingenios” all over Cuba.

The Ingenio's mission:

In today's world, the only constant is change. From technology trends to changing business models and evolving consumer behaviors, there is much to consider in order for today’s marketers to have a handle on what’s important for tomorrow's consumers.

The world is more connected because of technology these days, but marketing is becoming more regionalized, more localized, and even more individualized as consumers resist homogenization. 

At “The Ingenio”, our mission is to increase our capabilities everyday in accordance with the consumers we are marketing to. We align creativity with the latest trends and technologies to offer our clients a result-oriented and cost-effective product.

We believe our expertise and the variety of the services we offer will take your product or service closer to the diverse and always growing MULTICULTURAL market.

We are dedicated to creating a sustainable advantage for our clients, and we make every effort to provide them with a lucrative return on all of their communication investments. We view our clients' budgets as solid investments, not simply money spent. Above all, we know that imaginative solutions are vital to make our client's brand stand out from the crowd, connecting with consumers in a striking manner and outshining the competition.

Our goal is to distinguish the client's product or service from its competitors and establish a unique and meaningful relationship with the consumer.

We deliver targeted multicultural marketing strategies for some of the most recognized brands in today's market. Our expert understanding of our audience informs every decision, from our dynamic retail activations to our award-winning creative campaigns. So we always provide solutions that are as culturally relevant as they are unforgettable.

Whether you want us to create specialized programs as part of a larger brand campaign or utilize our full-service resources to produce a complete, 360 degree marketing campaign, we will bridge you to the world of these ever-changing consumers to continue to grow your business.

At The Ingenio we provide solutions for all our clients marketing needs. Regardless of the size of the project or the budget.

•     Account Services


•     Strategic Planning & Research


•     Award Winning Creative & Design Services

•     Website Development, SEO & SEM

•     Mobile & Online Marketing

•     Social Media Marketing

•     Photography Services

•     Branding & Packaging Design


•     Transcreation (Copy Adaptation & Translation) 


•     Conventional, Digital & Large Format Printing

•     Audio, Visual & Broadcast Production


•     Local, regional and nationwide Media Planning

      & Buying



•     In-store signage and POS

•     Shopper Marketing & Sales Promotions

•     Merchnandising


•     Turn-key Events


•     In-Store Demos & Product Activation


•     Direct Response
 


•     Public Relations

•     IT Services

Targeted Advertising and Marketing

At “The Ingenio” we proudly create in-language and in-culture advertising to reach multicultural consumer audiences. Our advertising delivers integrated marketing communications across media that makes sense for your brand. That is how we make certain your brand rises above the cluttered marketplace, even when your message evolves.

In our team's combined 25+ years of experience, we have produced an enormous creative archive including TV, radio, print, direct mail, out-of-home, online, and social media campaigns. We have serviced a large client base spanning the widest range of product categories (including liquors, beer and beverages, telecommunications, legal and financial services, mass merchandising, cosmetics, packaged goods/food, media, government, automobile, pharmaceuticals, healthcare, and others). This diverse range of client categories has enabled our team to develop the most eclectic and flexible approaches for advertising development, resulting in a wide range of creative themes, messages, and executions.

Whether you need us to create a single, stand-alone print ad, adapt a mainstream campaign for the Hispanic community or other ethnic market, or develop a full multicultural campaign from scratch, The Ingenio's approach to advertising development always adheres to our three guiding principles: strategic insight, creative excellence, and cost efficiency.

PROMOTIONS AND PUBLIC RELATIONS

At “The Ingenio” we are committed to excellence in providing quality, integrated, media-leveraged multicultural marketing communication programs.  Our track record of tying in promotional marketing efforts with vendors, publications, community organizations, and grassroots programs, always deliver measurable results for our corporate partners.

Our programs not only touch the heart of the consumer, but provide a great "return on investment" for the corporate sponsors and media partners.

Breaking into the “word of mouth cycle" of the multicultural community is essential to long-term brand health and sales performance. For this reason, “The Ingenio” has developed a capability to achieve positive editorial endorsement for our clients' products/services and "buzz" among hundreds of grassroots organizations.

Our PR team is comprised of experienced PR practitioners, journalists, copywriters, and marketers. We are able to provide all of the essential PR services such as media relations, spokesperson training, community positioning and consulting, crisis management, grassroots relations, and events management.  

WEBSITE DEVELOPMENT AND

INTERACTIVE MARKETING

At “The Ingenio”, we offer you multiple ways to control the evolution of your own website, without any previous computer or HTML knowledge.

Content management system (CMS) integration allows us to provide you with the most accessibility to your own marketing strategy.

Our search engine optimization (SEO) developers create custom HTML templates to fit your unique needs. Whether you’d like to deliver daily blogs, interact on a live online question-and-answer session with your customers or simply update a page to your satisfaction, you may do so with the CMS integration we have built specifically for your website. It’s our business to know your business and to promote it until your phone’s ringing off the hook.

Maintaining an up-to-date website can mean the difference between active online visibility and an empty graveyard page. Search engines take a variety of factors into account when making that millisecond decision of which pages warrant the first page of results. For example, does the keyword distribution within the content of the site match the keyword entered in the search bar? Do other related sites link back to yours? And when was the page last updated? CMS integration lets you regulate a steady stream of current content, ensuring you keep your top search engine spot.

BRANDING & PACKAGING DESIGN

Brand image is the key driver of brand equity, which refers to consumer’s general perception and feeling about a brand and has an influence on consumer behavior. For marketers, whatever their companies’ marketing strategies are, the main purpose of their marketing activities is to influence consumers’ perception and attitude toward a brand, establish the brand image in consumers’ mind, and stimulate consumers’ actual purchasing behavior of the brand, therefore increasing sales, maximizing the market share and developing brand equity.

Packaging is the primary way to connect with your consumer in the competitive world of retail. We're quite experienced on the retail battlefield. We find that successful design solutions become more clear after you've done your homework. We will study the market, your competition and define a strategy to put your product on the shelf. Our thoughtfully designed package will create perceived value, putting you ahead of the competition and simplify the consumer's decision process.

OUR DISCOVERY PROCESS:

What is the Product?

Who is the Consumer?

How is it made?

Where is it made?

How many and what size?

How will it be sold?

Where will it be distributed?

How is it shipped?

What are your environmental concerns?

TRANSLATION, TRANSCREATION, AND COPY ADAPTATION

Translation is defined as a written communication in a second language having the same meaning as the written communication in a first language.  Transcreation, on the other hand, is closer to creative writing, the result of which a text is linguistically and culturally adapted for a specific audience. It takes marketing related material in one language and rewrites a creative and compelling text in another.  The assimilation of generations and diverse countries of origin within U.S. Hispanics has created a complex culture. There are many factors that make the Hispanic consumers unique, such as historical, contextual, cultural, demographic, and financial.

At “The Ingenio", we take pride in providing the best possible adaptation from the original English, consciously targeting the communities our clients intend to reach. Our team include professionals from many different regions of the Hispanic world, which guarantees an on-target adaptation of the original, as well as awareness of some words which may be offensive to others from some specific regions.

We offer copy adaptation to Spanish, Portuguese, Korean, Polish, Hebrew, Creole, Mandarin, Russian and many other languages.

Every client has a unique set of challenges and goals. The first step is to listen to what you need. Then we will work together to create a solution that layers marketing strategy, integrated media, and analytics into a smart media plan unlike any other.

At The Ingenio, our goal is to provide you with strategic media placement solutions that will deliver results in sync with your marketing objectives. As partners, we will work together to develop a media plan tailored specifically to the needs of your business while ensuring the most cost-efficient results for reaching targeted customers.

Negotiating skills enhance client media efficiencies up to 30 percent. Our decades long relationship with our media partners, combined with our knowledge of the local communities will help us provide quick, quick, affordable, accurate, unbiased and comprehensive planning and buying.

Our clients message will be delivered to a targeted and socially interactive audience across broadcast, local cable and satellite TV, local outdoor, and online networks as well as desktops, tablets, and smartphones, enabling us to effectively reach your customer in today’s multi-screen world.

Whether it’s a print campaign in a local newspaper, an integrated national branding campaign or your weekly social media maintenance, our media planning and buying puts our client’s message in front of their audience in the most effective way.

The Ingenio Marketing LLC

440 60th Street, Suite 105, West New York, NJ 07093 | Tel. 855-INGENIO (855-464-3646)

Before West New York was settled, and long before it became incorporated in 1898, Native Americans of the Lenni Lenape Tribe, known locally to Dutch settlers as Hackensack and Tappan tribes, were the first known peoples to live here. The first known European in the area was Henry Hudson in 1609, an English explorer employed by The Dutch East India Company. In 1658, Peter Stuyvesant, the last Director-General of New Netherlands, purchased the land of North Hudson from the Hackensack and Tappan tribes.

The town was populated mainly with Italian Americans and German Americans. The 1960s saw an influx of Cuban émigrés to the area, once called Havana on the Hudson; it has since become one of the United States cities with a majority (80%) Hispanic population.

Call The Ingenio Marketing LLC at 855-INGENIO (855-464-3646) or fill out the form below to send us an email.